Spark your imagination and see what’s moving food forward.

At Ardent Mills, we’re focused on helping you and our industry understand what drives consumer preferences, how tastes are evolving, and what ingredients should be top of mind in your innovation pipeline. Simply put, we uncover new opportunities that can help your brand grow.

Bowls - Chickpeas and Red, Green Lentils

We’re here to help you find the why behind the trends. We cover everything you need to know, from consumer to marketplace to ingredient and more. Want to reduce risk with your new products? We can dig in and help you understand the market so your next move can be a successful one. Looking for custom research? Ask about our capabilities — whether you’re a baker, a manufacturer, a retailer, a foodservice operator or somewhere in-between.


The five trends shaping grain-based food
purchases today and in the future

Grains, pulses and flours remain a foundation in the American food landscape - and they provide versatile opportunities to deliver on today's consumer trends.

Today’s complex foodscape is saturated with information surrounding health, wellness, nutrition, sustainability, and ingredients, creating a complex path to purchase. Ardent Mills' Trend to Table™ helps cut through the noise with research findings that bring you five trends motivating consumer purchases, and it breaks down the insights into practical ways to help you create the foods today’s customers want. Watch the video to learn more.

Learn more about the five trends driving today’s grain-based food purchases. Visit Trend to Table.


Know what’s next

Want to know what consumers are seeking so you can innovate with confidence? Fill out the form below. We’ll reach out and help you stay ahead of the market and see if we can create more opportunities for growth.

Know what’s next