Understanding opportunity in the baking aisle

Ardent Mills is here to help you stay on top of the trends in the baking aisle and beyond. As a leading co-manufacturer and ingredient partner for national brands and private labels, we have deep knowledge of the flour market. Recently, we conducted a large-scale study of flour shoppers 18 years old and older and analyzed the data for you – so you can understand what's driving flour purchases.

In this report, you’ll find out:

Why some flour shoppers are buying more flour
What’s making frequent flour shoppers excited about corn flour
How Private Label flour can win over frequent flour shoppers (who prefer Brand flour)

Fill out the form below to get our report on what’s happening in the baking aisle.

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¹Ardent Mills Proprietary Research

Understanding opportunity in the baking aisle

Download the latest retail insights report here.

14% of typical flour shoppers bought/used flour MORE often than 6 months ago.¹

45% of flour shoppers are buying more flour because: “baking at home helps them manage the household food budget.”¹

Understanding opportunity in the baking aisle

Download the latest retail insights report here.

14% of typical flour shoppers bought/used flour MORE often than 6 months ago.1

45% of flour shoppers are buying more flour because: “baking at home helps them manage the household food budget.”1

14% of typical flour shoppers bought/used flour MORE often than 6 months ago.¹

45% of flour shoppers are buying more flour because: “baking at home helps them manage the household food budget.”¹