Understanding opportunity in the baking aisle

Ardent Mills is here to help you stay on top of the trends in the baking aisle and beyond. As a leading co-manufacturer and ingredient partner for national brands and private labels, we have deep knowledge of the flour market. Recently, we conducted a large-scale study of flour shoppers 18 years old and older and analyzed the data for you—so you can understand what’s driving flour purchases.

In this report, you’ll find out:

  • What flour shoppers value on the shelf
  • What they are expecting next
  • How you can maximize private label opportunity

Fill out the form below to get our report on what’s happening in the baking aisle. 

1Ardent Mills Proprietary Research

Offer a variety on your shelf: 63% of flour shoppers like to shop around for different options1
Shoppers have opinions: 53% of flour shoppers see major differences among flour brand1