Are you benefit stacking?
Embracing the new consumer mindset to get more out of our food, every day
It’s no secret that today’s marketplace is increasingly dynamic. More consumers are using GLP-1s to help them meet their wellness goals. Combined with growing interest in reducing ultra-processed foods and in moving toward cleaner eating, people today are consuming less but having higher expectations of the foods
they’re eating.
Protein, fiber, whole grains, trusted ingredients, feeling full longer…the list of benefits consumers desire is growing. What if you could infuse even more benefits into the products you create?
What is benefit stacking?
Today's consumers are eating less but demanding more from the foods they're purchasing. Benefit stacking is the newest consumer mindset focused on eating foods that deliver more of what we want, with every bite. Based on recent Ardent Mills' research, today's consumer seeks out 7.8 nutritional benefits and wants the foods they purchase to prioritize as many of them as possible. And for those consumers using GLP-1s, the number of desired benefits jumps to 9.31.
Lead with ingredients
Stack the benefits in your favor by reformulating and innovating with the right ingredients. Whole grains and pulses like chickpeas, lentils, millet, sorghum and high-fiber barley can help deliver the benefits consumers prioritize, like protein, fiber and ingredients they recognize and trust1. Our team of experts is ready to work with you to create strategies for integrating these benefit-stacking powerhouses into your formulations so that you can meet consumers where they are without sacrificing product taste or performance, ultimately helping you grow your business.
Ingredient benefits you can count on
Trusted ingredients can help your products win on shelf. Learn more about what ingredients offer the benefits consumers are craving, and start
benefit stacking today.
Click to expand for more information
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GLP-1 friendly
Ardent Mills’ portfolio of nutrient-dense whole grains and pulses are well-suited to support development of GLP-1 Friendly foods. They're ideal for consumers using GLP-1 medications and for those mimicking GLP-1 use with their dietary choices who are looking for nutrient-dense foods and for manufacturers developing consumer-preferred nutrition callouts.
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Good source of fiber
These ingredients are nutrient-dense, recognizable staples that provide both soluable and insoluable fiber.
Sorghum**** Lentil***** Teff**** Amaranth**** Whole Wheat Flours*** High-fiber Barley**** UltraGrain® 100% Whole Wheat Flour*** Whole Chickpeas & Chickpea Flour** Millet****Soluble and insoluble fiber, when part of a diet low in saturated fat and cholesterol, helps maintain digestive health. Cereal beta-glucans are fermentable fibers that support beneficial gut microbes, when part of a diet low in saturated fat and cholesterol.
A 45 gram serving of high-fiber barley contains more than 5 grams of cereal beta-glucan soluble fiber. Based on a 2024 review of cereal beta-glucan scientific literature, at least 3 grams have been shown to support beneficial gut microbes. -
Digestive function support
The fiber in whole grains and pulses supports digestive function.
Sorghum**** Lentil***** Teff**** Millet**** Whole Chickpeas & Chickpea Flour** High-fiber Barley****Soluble and insoluble fiber, when part of a diet low in saturated fat and cholesterol, helps maintain digestive health. Cereal beta-glucans are fermentable fibers that support beneficial gut microbes, when part of a diet low in saturated fat and cholesterol.
A 45 gram serving of high-fiber barley contains more than 5 grams of cereal beta-glucan soluble fiber. Based on a 2024 review of cereal beta-glucan scientific literature, at least 3 grams have been shown to support beneficial gut microbes. -
Organic
These organic ingredients, as defined by USDA standards, are grown and processed without synthetic pesticides, fertilizers, GMO or BE substances or sewage sludge.
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Good source of protein
This plant-based ingredient provides a significant nutrient-dense amount of protein per serving with a versatile taste and texture, making it an ideal ingredient for many consumer-preferred applications.
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Gluten-free
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Cleaner eating
These cleaner eating products are simple, wholesome, recognizable ingredients that are free from artificial additives, synthetic pesticides and fertilizers, GMOs and BE substances and preservatives.
Your partner for navigating the food landscape
Working with Ardent Mills can help you stack the benefits in your favor. Our strategic mix of ingredient expertise, market insights, consumer trends and innovation services means we’re here and ready to help you reformulate and innovate with confidence.
1. Ardent Mills Propriety Research U.S. consumers 18+
2. Ardent Mills proprietary analysis based on Innova Market Insights
* Based on 35g serving and USDA FoodData Central data
** per 35g whole RACC and 30g flour RACC
*** per 30g flour RACC
**** per 45g whole RACC
***** per 35g whole RACC
Ardent Mills provides grain and pulse based ingredients and technical formulation support for use in a wide range of food and nutrition applications. The information provided is offered solely for your consideration, investigation, and independent verification. We do not make, review, endorse, approve, or substantiate any finished product claims. You are solely responsible for all labeling, marketing, and regulatory compliance for your products. Ardent Mills assumes no responsibility for any liability or damages arising out of or related to your finished products.
Ardent Mills does not endorse, recommend, or support the use of any ingredient or product to diagnose, treat, cure, or prevent any disease or to affect the safety, efficacy, performance, or outcomes of any GLP 1 medication or related therapies. Customers are solely responsible for ensuring that any product labeling, marketing, advertising, or claims comply with all applicable federal, state, and local laws and regulations. Ardent Mills assumes no responsibility for any liability or damages arising out of or related to your finished products.