Your partner in the nutritional landscape evolution
At Ardent Mills, we’re committed to nourishing what’s next. We know the daily issues you face, from supply chain setbacks to ingredient formulations that deliver on health and wellness demands. Our team of experts will help you solve today’s market challenges—with insights, ingredients, R&D capabilities and our state-of-the-art Ardent Mills Innovation Centers to ensure that your brand stays ahead of the latest trends.
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Shifting consumer priorities provide new opportunities
Eating disruptors shape consumer behaviors, preferences and purchasing decisions around the food we consume—and they are in the forefront of the food manufacturing conversation. From the rise of GLP-1s to the extra attention paid to food labels and whole ingredients, eating disruptors are changing the way consumers want to eat. Disruption might have a negative tone, but it actually provides exciting opportunities for grain innovations. While grains and pulses have always been a staple of a healthy, balanced diet, there’s new opportunity to meet the evolving consumer mindsets about nourishment.
GLP-1s and GLP-1 eating: navigating change and driving growth
GLP-1 medications are changing the way consumers eat and approach nutritional decisions. As of April 2025, 7.2% or nearly 19M adults are using GLP-1s, and 32% of those surveyed by Ardent Mills say they would consider taking GLP-1s in the future.1 And while anti-obesity medication usage is growing, so is GLP-1 eating, where consumers who don't take the medication are now prioritizing GLP-1 similar ingredients and healthful choices. In fact, 73% of consumers made a recent change to their eating behavior in favor of wellness.1 The following food characteristics* are prioritized by consumers on GLP-1s:1
- High in nutrients: 78%
- High in fiber: 78%
- Snack-type foods (meal replacement): 61%
- High in protein (plant): 61%
- With grain ingredients: 57%
- With pulse ingredients: 53%
- Clean label: 52%
Your Strategic Roadmap for GLP-1 Friendly Innovation
Ardent Mills has invested in the research, consumer insights and ingredient innovation needed to help you meet consumer demands for food. Learn more about what matters in a GLP-1 informed diet and how we can help you lead with purpose and win on shelf.
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1. Ardent Mills Proprietary Research; U.S. consumers 18+
*Other food characteristics sought after by those surveyed were High in protein (animal): 86%, Low in calories: 80%, High hydration: 75%, Low in carbohydrates: 73%, Low in fat: 71%
Let us help you capitalize on this opportunity
Ardent Mills will partner with you to help capture this new share of consumers by providing ingredients that meet the demands of today’s GLP-1 eating preferences. We can assist you with:
- The latest research and insights to ensure your products are tailored to ever-changing consumer’s consumption patterns
- Creation of new formulations and nutritional highlights for both existing and new consumer packaged goods that communicate GLP-1 friendly ingredients*:
- Helps maintain muscle mass: the protein in Whole Chickpeas
- Maintains and supports digestive health and function: the fibers in UltraGrain 100% Whole Wheat Flour, Whole Wheat Flour, Whole Chickpeas, Chickpea Flour, Lentils, Sorghum, Millet, Amaranth and Teff
- Supports weight management and satiety, and supports beneficial gut microbes: the fibers in Sustagrain Barley
- Development of powerful narratives that support product ingredient claims
*Disclaimer: Contact Ardent Mills to learn more about GLP-1 friendly ingredients or product-specific claims.
Download the GLP-1 Playbook