Nourishing today's lifestyles
The plant-forward mindset of today's consumers
The plant-based market is trending and expected to continue to grow because of consumer preferences, including
- Supporting personalized health
- Seeking unique premium flavors
- A desire to eat less animal protein
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of U.S. consumers report trying to consume protein from plant sources Source: IFIC |
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of consumers said plant-based alternatives should be available everywhere |
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of U.S. consumers prefer a combination of different protein sources |
Plant-based foods are growing
Category | Sales (2020) | % Growth (past year) |
Meat Alternatives | $1.4B | 43.3% |
Frozen Meals | $520M | 28.5% |
Protein Powder | $292M | 9.6% |