
Nourishing today's lifestyles
The plant-forward mindset of today's consumers
The plant-based market is trending and expected to continue to grow because of consumer preferences, including
- Supporting personalized health
 - Seeking unique premium flavors
 - A desire to eat less animal protein
 
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             of U.S. consumers report trying to consume protein from plant sources Source: IFIC  | 
        
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            of consumers said plant-based alternatives should be available everywhere | 
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            of U.S. consumers prefer a combination of different protein sources | 
Plant-based foods are growing
| Category | Sales (2020) | % Growth (past year) | 
| Meat Alternatives | $1.4B | 43.3% | 
| Frozen Meals | $520M | 28.5% | 
| Protein Powder | $292M | 9.6% | 




