Deliver the digestive health benefits consumers want
Stack more digestive health benefits into your portfolio with high fiber
Today’s consumer is seeking out more nutritional benefits from the foods they eat,1 and one of the benefits gaining popularity is the focus on digestive health. Recent research shows that with consumers ages 18-34, participation in Digestive Health Eating is 34 percent, with an additional nine percent claiming that they will start the behavior in 2026. This equates to a 21 percent increase in participation among the age group.1
And while grounded in science, gut health is also trending on social media. #GUTTOK boasts more than 400 million views on TikTok,2 empowering consumers to explore multiple avenues for managing their digestive health.
How can you integrate more fiber-forward products into your portfolio or reformulate trusted consumer favorites to deliver more of the digestive health benefits they’re seeking?
“Our customers are looking for solutions on how to optimize their portfolios to meet the growing consumer trend for fiber and whole grain nutrition. All of these can contribute to supporting digestive health. At Ardent Mills, we’re expanding our portfolio of ingredients, blends and capabilities to help you ideate and innovate with confidence.”
Anke Golde, Sr. Director, Ardent Mills Research & Development

Designed to deliver on digestive health
Many factors can contribute to lasting digestive health, and we have the mix of ingredients and capabilities to help you reformulate and innovate with various gut health benefits in mind.
High-fiber
Most consumers are fiber deficient. According to recent industry data, “fewer than 10 percent of women and three percent of men meet fiber recommendations, which is 14 grams per 1,000 calories, or about 21 to 38 grams per day depending on age and sex.”3 Focus on creating fiber-forward products to meet this growing consumer desire to up their fiber intake throughout the day.
Whole grains
Whole grains are also making a consumer comeback. The new product share of launches with whole grain claims and/or positioning in 2025 compared to 2024 grew by 17 percent. And, through the first week in March 2026 the share of products is up 10 percent from that big jump in 2025.1
GLP-1 friendly
Foods that are a good source of fiber can help maintain digestive health, which is prioritized by consumers using GLP-1 medications and those mimicking GLP-1 usage through their dietary choices.1
Keto-friendly
Our high-fiber, keto-friendly blends can help you meet goals for increasing the fiber content in your applications to meet consumer demand for fiber.
Ingredients optimized for what today’s consumer wants
Our growing portfolio of ingredients delivers more of the benefits consumers are coming to expect from the foods they eat, especially when you’re formulating for digestive health. From fiber and protein to whole grains and blends that help you meet today’s nutritional expectations — we make it easy to reformulate and innovate.
Ingredient expertise and value-added capabilities to help you succeed
1. Ardent Mills proprietary research, US consumers, ages 18+
2. New York Times, https://www.nytimes.com/2022/04/20/well/eat/tiktok-gut-health.html
3. Food Business News, https://www.foodbusinessnews.net/articles/29930-fiber-trending-forward
Ardent Mills provides grain‑ and pulse‑based ingredients and technical formulation support for use in a wide range of food and nutrition applications. The information provided is offered solely for your consideration, investigation, and independent verification. We do not make, review, endorse, approve, or substantiate any finished‑product claims. You are solely responsible for all labeling, marketing, and regulatory compliance for your products. Ardent Mills assumes no responsibility for any liability or damages arising out of or related to your finished products.
Ardent Mills does not endorse, recommend, or support the use of any ingredient or product to diagnose, treat, cure, or prevent any disease or to affect the safety, efficacy, performance, or outcomes of any GLP‑1 medication or related therapies. Customers are solely responsible for ensuring that any product labeling, marketing, advertising, or claims comply with all applicable federal, state, and local laws and regulations. Ardent Mills assumes no responsibility for any liability or damages arising out of or related to your finished products.




