Insights
Breaking down today’s market and tomorrow’s opportunities
Dive into the why behind the trends
Prepare your brand for the future with actionable new insights that help you better understand today’s consumers. The Ardent Mills Insights Team provides proprietary consumer research, food industry market data analysis, macro societal trend analysis and more — so you can determine the right strategy for growth.
Innovate with confidence by getting a clear view into the trends driving the market today — and see what's on the horizon for tomorrow. Tap into our customized research for your specific markets and needs in grains, pulses and flours. Whether you’re a baker, manufacturer, retailer or foodservice operator, you can uncover new opportunities to help your brand grow.
Get the right insights for you
The five trends shaping grain-based food purchases today and in the future
Grains, pulses and flours remain a foundation in the American food landscape — and they provide versatile opportunities to deliver on today's consumer trends.
Today’s complex foodscape is saturated with information surrounding health, wellness, nutrition, sustainability, and ingredients, creating a complex path to purchase. Ardent Mills' Trend to Table™ helps cut through the noise with research findings that bring you five trends motivating consumer purchases, and it breaks down the insights into practical ways to help you create the foods today’s customers want. Watch the video to learn more.
This is just the beginning of our insights detailing key aspects of what keeps consumers engaged, so come back for even more from Trend to Table™.
Foster greater growth opportunities
Explore the Drivers of Innovation
We conduct proprietary research and distill it down for you. One of the many ways we do that is the five Drivers of Innovation. Each driver identifies consumer needs and behaviors so you can get inspired and keep your innovation pipeline moving forward.
What’s driving eating behaviors today?
Use Ardent Mills’ proprietary data as well as food industry market data to help you understand what consumers are eating — and why. Take a look at some of these insights.
See what ingredients are moving in the market
We’ve got the data that delves into the perceptions, attitudes, consumption habits and motivations of today's consumer. From traditional whole wheat flour, to gluten free ancient grains, like sorghum, to pulses like chickpea, we examine what consumers want from these ingredients and why.
Get the latest analysis from Ardent Mills
Want to see how our data can uncover new opportunities and help grow your brand? Fill out the form below and we’ll be in touch.
Explore more insights
