Smart Strategies for Transforming Today’s Eating Disruptors into Opportunities

Much of today’s food chatter is about the disruptors impacting what consumers want from the foods they eat and how those shifts are driving new purchasing behaviors. But what if these new trends didn’t have to be disruptive? What if they actually present opportunities for brands to capitalize on what matters most? Ardent Mills recently surveyed more than 1,000 US consumers to find out what they want from the foods they eat, their health priorities, the role of ingredients like grains and pulses, and how they feel about trends like GLP-1s, minimizing ultra processed foods and seeking out cleaner labels.

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