Source: Ardent Mills Proprietary Research/Analysis​

Modern Craft

Pushing boundaries. Staying grounded.

Consumers are seeking foods grounded in tradition, featuring ingredients and techniques that provide authenticity, as well as comfort. To meet these interests, they prefer foods to be modernized to align with today’s tastes and eating experiences.

Products consumers view as fulfilling this mindset:
- UltraGrain® White Whole Wheat Flour
- Organic All Purpose Flour
- Chickpea
- Quinoa

Downloadable resources