Branding Overview & Logo Library

We chose the name Ardent Mills because the word “ardent” communicates passion and intense devotion—attributes at the very heart of our company. “Ardent” clearly expresses our passion for providing innovative, new products, services and solutions and our unwavering commitment to helping customers grow their businesses.

The basic shape of the Ardent Mills logo was inspired by the silhouette of a kernel of wheat. A vertical “arrow” was incorporated in the center to represent the progressiveness of our new company. The design features three “pieces” that represent our joint venture parent companies coming together to form a cohesive unit. We used warm colors because, like the company’s name, they are passionate, energetic, inviting, earthy and natural, tying back to the ingredients produced at our community mills.

When space allows, it is preferable to use the horizontal orientation of the Ardent Mills logo.

  Complete Ardent Mills Brand Standards

Logo use best practices:

Spot Color The spot-color logo is the truest version of the Ardent Mills mark. Use it when economically feasible. (Please note that the PMS colors making up the logo are PMS 123, PMS 179 and PMS 144).

No Drop-Shadow This version should be used when reproduction capabilities are unable to render the drop-shadow— such as in small embroidery. In applications where the logo is reproduced with dimension—raised-letter signage, for example—the logo should be used without its drop shadow.

Single Color (Black) When multicolor printing is not available, it is preferable to reproduce the logo in black.

Logo with Tagline The approved tagline is “Nourishing what’s next.” The alignment, proportions and position of the tagline, relative to the logo, have been carefully considered and together are known as the “lock-up.” Use only approved versions of the lock-up as provided by an authorized Ardent Mills brand manager. Never alter the lock-up.

Horizontal, with tag
Color with
Drop Shadow
Color without
Drop Shadow
Horizontal, without tag
Color with
Drop Shadow
Color without
Drop Shadow
Vertical, with tag
Color with
Drop Shadow
Color without
Drop Shadow
Vertical, without tag
Color with
Drop Shadow
Color without
Drop Shadow

WHAT’S NEXT