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Source: Ardent Mills Proprietary Research/Analysis​

Modern Craft

Pushing boundaries. Staying grounded.

A rolling pin and a whisk

Consumers are seeking foods grounded in tradition, featuring ingredients and techniques that provide authenticity, as well as comfort. To meet these interests, they prefer foods to be modernized to align with today’s tastes and eating experiences.

Related Products
- Organic All Purpose Flour
- Chickpea
- Quinoa
- Organic UltraGrain®

Downloadable resources